Workplace Communication – SWOT it out!


SWOT Analysis for Workplace Communication:

SWOT Analysis is a wonderful tool to understand yourself in terms of how good and effective you are in communicating at workplace. As you know, SWOT stands for Strengths, Weaknesses, Opportunities and Threats. Strengths and Weaknesses are internal, whereas, Opportunities and Threats are external.

In the context of this topic, Strengths are factors that you possess that clearly differentiate you from others. These could be your skills, competencies, resources or value add-ons that help you to communicate with others effectively and develop professionally. On the other hand, Weaknesses are factors that work against you in developing to your full potential. Therefore, they hinder your communication style, growth and progress in the organization. Others may see it and use it against you.

Opportunities are factors that are available externally say, from your organization, community or internationally that provides you with chances for developing your potentials and communication skills. Finally, Threats are again external factors but they act as potential barriers to your development. As a result, they affect you both emotionally and professionally.

Therefore, you need to cultivate all those factors that are your strengths such that they contribute to your development. Keep learning, practicing or updating so that you continue to build on your strengths. However, the factors that fall under weaknesses will soon become an obstacle if left unattended. You need to address those factors and convert it into your strengths. The sooner you do it, the better for you professionally.

You have heard it said that Opportunities do not knock twice. Hence, you need to grab the opportunities that are available for you and use it productively. Furthermore, identify the threats and eliminate them from the root.

SWOT Analysis for Workplace Communication:

Now, think about the SWOT factors in improving workplace communication.  Communication is a ‘sine qua non’ at work. You cannot exist in an organization without communicating with peers, colleagues or superiors. Your growth and progression at work is relative to the extent you communicate effectively and professionally at your workplace.

Do a self-assessment on your Strengths, Weaknesses, Opportunities and Threats with reference to workplace communication. Build on and manage your strengths. Identify areas for improvement and seek out & grab opportunities that are available for you. Remember to target the threats and eliminate them from your ‘communication’ system.

Click on this link to download a SWOT Analysis Checklist.

SWOT Analysis Checklist

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